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SS Rajamouli Wasted An Insane Amount Of Money On ‘RRR’ Promotions & Here’s How The Strategy Failed
With rising COVID cases in the country, one of the industries that face a major hit is that of entertainment. The filmmakers land up incurring huge losses because the theaters are shut and in the case of SS Rajamouli’s RRR, it was to release on 7th January but the makers dropped the idea because of the current scenario in the country. As the movie was scheduled to release, the makers started promoting the movie in the last leg of 2021.
As per a report in Bollywood Hungama, approximately Rs 18-20 crore were wasted in promoting SS Rajamouli’s eagerly awaited magnum opus RRR. Yes, you heard it right. The report states that the promotion strategy included a Rs. 2-3 crore budget for transporting fans of Ramcharan and NTR Jr to promote the movie outside Andhra Pradesh.
A source told the portal, “Rajamouli is aware that his two leading men in RRR have a minimal fan following outside Andhra. For the media/marketing events in Mumbai and other cities outside, Andhra fans were flown and put up in luxury hotels. All they had to do was applaud, cheer and whistle for their demi-gods in exchange for hospitality.” Other sources also added that south gambit has not worked for the Hindi belt audiences in most cases. South heroes from Rajnikanth and Kamal Haasan to Dulquer Salman and Prabhas have been huge flops in the Hindi-speaking belt. It’s only Baahubali that worked wonders.
Now, this is insane and we wonder how the makers will recover these losses.
At an earlier press conference, producer DVV Danayya had disclosed that the budget ranges from Rs 350 to Rs 400 crore. It is indeed an insane amount for RRR, which is set in the pre-Independence era in the 1920s. RRR will mark SS Rajamouli’s first film after the huge success of the Baahubali series.
It is a fictional story of two Telugu freedom fighters, Alluri Seetharama Raju and Komaram Bheem, played by Ram Charan and Jr NTR, respectively. The movie also features Alia Bhatt and Ajay Devgn in pivotal roles.
Here’s the trailer:
“This will be a fictional story on the lives of Alluri Sitarama Raju and Komaram Bheem. There are gaps in the lives of these legendary freedom fighters that we don’t know about. We don’t know what happened in their lives in these years. It is through this fictional story we’d like to show what could have happened in their lives and what would have happened if they met and bonded,” Rajamouli had said at the film’s launch in 2019.
People want it to be released on OTT platforms. What do you have to say about this? Let us know in the comments section below.
Source: Bollywood Hungama