Google, Apple to increase app developers’ revenue share

New York, June 9 (IANS) In a major shake-up, technology giants Google and Apple have reportedly been testing a new revenue sharing model for developers that would give them more money when users subscribe to a service via their apps.

"Instead of keeping 70 per cent of all revenue generated from subscriptions, publishers will be able to keep 85 per cent of revenue once a subscriber has been paying for a year," a report on technology website Re-Code said on Thursday.

However, there’s one big difference between the announcements of both the companies. For Apple developers, the split will only be given after a consumer has been subscribing to a service for more than a year.

But unlike Apple, instead of requiring developers to rope in a subscriber for 12 months before offering the better split, Google will release the money right away.