EXCLUSIVE: Ayan Mukerji on Brahmastra at Rs 75 and National Cinema Day: ‘Watch it at affordable rates’

The Ayan Mukerji-directed Brahmastra, with Ranbir Kapoor, Alia Bhatt, Amitabh Bachchan, Nagarjuna and Mouni Roy, has entered the Rs 200 crore club at the box office in India. The 11-day total of this modern mythology stands at Rs 208.20, with Hindi version contributing Rs 186.75 crore to the total biz. The film is expected to stay rock steady at the box office in the days to come and find a place in the Rs 250 crore box office club. The Indian exhibition sector celebrates National Cinema Day on September 23, wherein feature films will be screened at Rs 75 only. Brahamstra too is among the major attractions for the viewers, despite being in the third weekend.

In an exclusive interview with Pinkvilla, Ayan Mukerji shares, “There are a lot of people who have not been to cinema halls to see the film. They didn’t have the time or the kids had exams etc. I want to inform our viewers that we are in cinema halls for a long time. The festive season is going to begin now and this Friday, September 23, is National Cinema Day. Brahmastra is the biggest offering in the cinema halls at that too at reduced and more affordable ticket prices.”

The filmmaker is still tracking the audience’s reactions on a day-to-day basis and wishes for more people to venture into the cinema halls in the times to come. “I am very passionate to get the word around Brahmastra out and make more and more people watch the film. I want everyone to come and see our film in the third weekend.”

According to sources, National Cinema Day, which was initially slated to be celebrated on September 16, was later on pushed by a week at the request of Team Brahmastra, as the film was merely in the second weekend and it was too early to slash the rates. The multiplex and cinema associations agreed on the request and are now giving this special incentive to the audience on September 23. The advances for the day have already opened and the tickets for Brahmastra are selling like hot cupcakes. We will be bringing an update on the advance booking status in terms of tickets sold for Friday soon. Meanwhile stay tuned to Pinkvilla as an exclusive video interview with Ayan Mukerji, Alia Bhatt and Ranbir Kapoor goes live tomorrow.

Also Read| Box Office: Brahmastra enters the Rs 200 crore club – Emerges 11th success for Ranbir Kapoor