#BigStory: How to gauge success of a film in new normal?

For this week’s #BigStory, we spoke to trade analysts, producers, distributors, and exhibitors to understand what we should be looking at when it comes to declaring a film to be a hit in these unprecedented times. Interestingly, while the whole industry is on the same page when it comes to ruing the losses incurred, they have varied views of what will be considered to be a successful outing in the new normal. Read on:For this week’s #BigStory, we spoke to trade analysts, producers, distributors, and exhibitors to understand what we should be looking at when it comes to declaring a film to be a hit in these unprecedented times. Interestingly, while the whole industry is on the same page when it comes to ruing the losses incurred, they have varied views of what will be considered to be a successful outing in the new normal. Read on: