Alexa to launch denim collection

London, June 26: Model Alexa Chung is giving the fashionable public what they want, another fashion collection designed by her.

The 30-year-old is teaming up with American label Adriano Goldschmied to create 20 denim pieces, including denim dresses, T-Shirts and jeans, for their new and upcoming collection, Alexa Chung for AG, reports contactmusic.com.

She told WWD.com: "The collection is inherently the missing pieces of my dream denim wardrobe, which, as ever, is predominantly inspired by a late Sixties, early Seventies aesthetic."

Chung also worked with US retailer Madewell in 2011, paid a visit to the Goldschmied factory in California recently and spent the duration of her trip searching through shops in the area as part of her research for the collection. (Bollywood Country Report)