TCS expands partnership with US-based Shure

San Francisco, Jan 17 (IANS) Tata Consultancy Services (TCS) on Wednesday announced the expansion of its strategic partnership with Shure Incorporated, a world-renowned audio equipment manufacturer, with the establishment of a Global Development Centre.

The centre will help build cross-platform and mobile-enabled software for Shure’s audio technology and solutions for better end-user customer experience, TCS said in a statement.

"A dedicated Global Development Centre and Innovation labs will bring together talent, tools and frameworks, enabling Shure to launch new products harnessing the potential of new transformational digital technologies," said V. Rajanna, Vice President and Global Head, Technology Business Unit, TCS.

Shure will have the capability to leverage TCS’ Innovation Labs and expertise in digital technologies including Internet of Things (IoT) and cyber security to create secure, scalable, and differentiated audio products and solutions.

"Our expanded collaboration with TCS will allow us to complement our core team and create innovative new product offerings more efficiently by leveraging TCS Innovation Labs to better serve our global customers," added Dr Avi Vaidya, Executive Vice President and CTO, Shure.

Founded in 1925, Shure is known as the world’s leading manufacturer of microphones and audio electronics.