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New Delhi, Dec 4 (IANS) Mobile commerce platform Paytm and e-commerce website Snapdeal.com will contribute for the welfare of the Bhopal gas tragedy victims as part of their partnership with the movie "Bhopal: A Prayer For Rain" and NGO The Bhopal Medical Appeal.
Three decades after the deadly gas leak in Bhopal killed thousands, the survivors continue to suffer. However, amidst this suffering there are still inspiring stories of hope and courage, rivulets of which merge to form the film, which is releasing on Friday.
Paytm, the online recharge partner for the film, has given its users the chance to select coupons of Rs.50, Rs.100, Rs.250 and Rs.500 to donate to The Bhopal Medical Appeal towards the rehabilitation of the survivors.
Shankar Nath, vice president, Paytm told IANS: "We wish to do our bit to recharge the lives of the Bhopal survivors. We are counting on the help of our followers to support this drive and donate to the Bhopal Gas tragedy survivors."
Snapdeal.com, as an online partner of the film, has launched a unique marketing initiative to support the victims too.
Sandeep Komaravelly, senior vice president (Marketing), Snapdeal.com, said: "We aim to support the filmmaker’s endeavour to share with younger people the untold events that led to one of the biggest industrial disasters of all time.
"At the same time, our customers can shop and donate select products to Bhopal Medical Appeal, an NGO which is working to better the lives of the thousands still living in the shadow of the disaster."
"Bhopal: A Prayer For Rain", produced by Sahara One Media and Enterainment Ltd in association with Rising Star Entertainment, stars Martin Sheen, Kal Penn, Mischa Barton and Raajpal Yadav and Tannishtha Chatterjee.
The film’s director Ravi Kumar says these tie-ups are part of the awareness they wished to spread.
The idea was to "involve multiple stakeholders who can make a difference and help spread the message of the film".