New Delhi, March 15 (IANS) Extended Reality (XR), Augmented Reality (AR), and Virtual Reality (VR) headsets) shipments crossed 1.1 million units in China in 2022, with Pico gaining the number 1 spot, a new report showed on Wednesday.
According to Counterpoint Research, VR remains the dominant segment within XR, contributing more than 95 per cent to overall shipments in 2022.
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Pico is the number one brand in China’s XR market with a shipment share of 43 per cent in 2022, followed by DPVR at 36 per cent.
Other brands like iQIYI, HTC and NOLO, have captured a single-digit share, and also made it to the top five.
iQIYI, with a focus on VR content and streaming, took the third spot with a shipment share of 9 per cent, while HTC took the fourth spot with a shipment share of 5 per cent in 2022.
However, HTC is facing difficulty to sell its headsets owing to their high price points, the report mentioned.
Due to its consumer-grade headsets targeted at gamers, NOLO ranked fifth with a shipment share of 2 per cent.
As China’s market has a large base of home-grown content producers who benefit from a largely common language, the report said that it expects these players to increasingly invest in content for VR leading to a virtuous circle of increasingly capable hardware supported by content from multiple producers.