‘India In A Day’ to premiere at Jio MAMI Film Club

Sep 6 : The Indian premiere of the one-of-a-kind film "India in a Day" will be hosted by the The Jio MAMI Film Club here on September 20, three days before its theatrical release.

The film answers the question, ‘What does it mean to live in India today?’ Made entirely from crowd sourced footage, the film is directed by Richie Mehta, executive produced by Ridley Scott and Anurag Kashyap, and in partnership with Google and Scott Free Films.

In October 2015, ordinary people across India were asked to film their lives to capture who they are, their dreams and aspirations. People responded in their thousands, submitting more than 16,000 videos, containing over 365 hours of moments.

"I’ve always felt that if you can figure out what’s happening in India in any sense, you’re going to have some sort of road map for how we all can get along in the future. It’s a unique metaphor for the world as a whole," Mehta said in a statement.

Kashyap said: "To me, an India has emerged that I had not imagined. So many points of view, each with a way of surprising and shocking you."

According to Anupama Chopra, the Festival Director of Jio MAMI (Mumbai Academy of Moving Image), "India in a Day" provides a "unique insight into our country.A It’s a fascinating and entertaining documentary".

The film is in line with Google Inc’s commitment to innovation, commented the company’s Head of Marketing, Sapna Chadha.

"The footage received strongly reflects India’s dreams and aspirations in its journey towards a more connected and digitised nation. This unique initiative celebrates the spirit of India and promises to be a treat to millions of Indian across the country and the globe," Chadha said.

In India, Zoya Akhtar, R.Balki and Shekhar Kapur lent their support to the project by appearing in call out videos and spreading the word on social media. The music was composed by Oscar-winning composer Stephen Warbeck, and the film was edited by Beverley Mills, and produced by Jack Arbuthnott and Cassandra Sigsgaard.

The India launch will follow the film’s International Premiere at the Toronto International Film Festival on September 9.

Footage came from all over India; from Rajasthan to Kerala to the Andaman and Nicobar Islands. The resulting film offers an insight into the lives, loves, fears and hopes of people living in India today.

The concept of the film is based on the 2010 film "Life in a Day", which was produced by Scott Free and YouTube. It used footage shot by people from 192 countries around the world who filmed their day on July 24, 2010[Bollywood Country Report]