Here’s The Surprising Reason Why Apple Hates iPhone Rumours & It Makes Total Sense

It’s no secret that Apple doesn’t like it when leakers spill all the details of an upcoming iPhone months before the launch. In order to stop the rumours, Apple sent an order to a Chinese Citizen to stop spreading rumours about all upcoming Apple products. 

In that letter, Apple says why exactly it doesn’t like people spreading leaks and rumours of the upcoming iPhones. The letter says that Apple wants to surprise its customers with new products but it can’t do that when everything gets spoilt by rumours. However, that’s not the surprising reason why Apple hates rumours. 

iPhone Rumours Hurt Case Makers 

© Unsplash/thai-nguyen

There are hundreds if not thousands of companies that make cases and accessories for the iPhone. Many start working on future designs bases on leaks and rumours which can lead to them making cases in the wrong sizes. The reason why case makers tend to do this is that they hope to launch cases on the same day as Apple releases its next handset. This is why they often rely on early leaks and rumours to get the pre-production started. 

© Apple

However, Apple is known to change things up in the last minute or some of these leaks turn out to be wrong. Vice obtained a copy of Apple’s order to the Chinese citizen. It says that, because of iPhone rumours that turn out incorrect, “third-party accessory manufacturers may develop and sell mobile phone cases and other accessories that are not actually compatible with the unreleased products.” 

This obviously incurs losses to companies who jump the gun and start manufacturing cases that aren’t really compatible with Apple’s latest iPhones. 

Apple Likes To Be Mysterious 

© Unsplash/carles-rabada

However, the primary reason why Apple is trying to shut down leaks and rumours is that Apple wants to introduce the new iPhone to the world itself. 

The letter it sent to the Chinese Citizen says, “Apple has made every effort to take strict measures to maintain confidentiality for any information about Apple’s products before their official release to ensure that every time Apple releases a new product, it can surprise the public,” according to Vice. “The secret of Apple’s latest technological innovation is an important part of the company DNA.”