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`Whitechapel` is an effort on Google`s part to create their own systems on a chip (SoCs) to be used in Pixel phones and Chromebooks alike, similar to how Apple uses their own chips in the iPhone and Mac. Google was reported to be co-developing `Whitechapel` with Samsung, whose Exynos chips rival Snapdragon processors in the Android space, as per the report.`Whitechapel` is an effort on Google`s part to create their own systems on a chip (SoCs) to be used in Pixel phones and Chromebooks alike, similar to how Apple uses their own chips in the iPhone and Mac. Google was reported to be co-developing `Whitechapel` with Samsung, whose Exynos chips rival Snapdragon processors in the Android space, as per the report.