Diamond jewelry will be the theme of JJS 12

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Jaipur: The Jaipur Jewellery Show (JJS) has grown from strength to strength. The show which has different themes will have ‘Diamond Jewellery – Jaipur Adds Colour to It’ as the theme this time. The theme reflects the favorable trends towards diamonds and diamond jewelry. The preparations for this B2B and B2C show at Hotel Raj Mahal Palace here from December 22 to 25 are in full swing.

The JJS convenor, Vimal Chand Surana explained that that every two years JJS has a new theme which reflects the prowess of Jaipur in that particular area. Which is why in the past 10 years the themes have been related to emerald, tanzanite and Kundan Meena. Making the show theme-based enables the event to get publicity mileage in India and abroad.

According to the JJS Secretary, Rajiv Jain, the selection of theme highlights the speciality of Jaipur and provides a platform for national and international marketing. He further said that Jaipur’s contribution has been immense in promoting diamond jewellery. He further added that with diamond as the theme the buyers of Jaipur’s diamond jewelry are able to purchase the products at a reasonable rate.

The media coordinator of JJS, Ajay Kala said that even in the past editions of JJS diamond jewelry has showed its popularity. Jaipur’s manu-cutting in white and yellow gold has been appreciated.

The promotion coordinator, Dr. Naval Agarwal informed that the JJS’s Diamond Promotion Group, which is promoting the product at national level has also organized a diamond festival prior to the JJS. This festival received very good response from buyers and customers of diamond jewellery.

The JJS Indian Jeweller’s Choice Awards will be announced during inauguration of the JJS, at a gala awards ceremony at Hotel Marriot. Convenor Surana said these awards would be given away to the best of the 350 entries from across 25 product categories.

“The presenting partner for the second edition of these awards is the JJS and it is powered by Gemological Institute of America (GIA). The JJS is one of the most looked-forward events on the jewelry calendar. Combining the advantages of both B2B and B2C shows, the event attracts trade visitors as well as consumers in large numbers from across the country,” Rajiv Jain said.

The Indian Jeweller magazine has fast grown into becoming the mirror of the jewelry industry of the country. Last year it launched the design awards in Mumbai which was well appreciated by the trade. These awards are an initiative towards providing the jewelry industry with a platform to bring to the forefront jewelry manufacturers and designers even from remote areas of the country.

“This one-of-its-kind jewelry awards felicitate outstanding talent in designing and manufacturing. For this award, designs of various contesting manufacturers and designers from across the country are chosen by thousands of retailers,” Ajay Kala said.

This year, the design contest began in July 2012 and spanned over five months. Around 10,000 votes were cast by retailers, Rajiv Jain added.