Zee TV announced its launch in HD making it the first South Asian channel to go HD in the US at the India Day Parade in New York City.
Zee TV HD was promoted through various activities at the India Day Parade- families had a chance to take part in an exclusive raffle to win iPads. Winners were chosen during the course of the day. Raffle winner Rohan Savant said “I’m thrilled to win an iPad courtesy of Zee and I’m looking forward to seeing Zee in HD.” Zee TV created a Zee Zone. Jagdish Patel, a resident of Long Island said “Hands down Zee TV HD has the best booth at this event.”
This modern space allowed raffle entrants to walk away with cool goodies such as eco-friendly tote bags, water bottles, t-shirts and hats families also had an opportunity to make memories with the Zee TV HD photobooth where they could take free picture.
Commenting on the Zee tote bags, event attendee Avni Modi said “The Zee HD bag is so cool, I would carry it to work every day!”
Radio personality Sunil Thakkar kept attendees in splits with his comedy while DJs at the Zee booth added music to the festivities.