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AARP & Zee TV Shine Spotlight on Bridging the Intergenerational Gap with New Primetime Series

“Growing Up and Older in New Zindagi” premieres on Zee TV Friday, September 9, 2022, at 6:00 p.m. EDT

WHAT: AARP and Zee TV present a four-part, primetime series centered around the dynamics of intergenerational South Asian households. Each episode will feature South Asian families and experts on relevant key topics within the community: intergenerational caregiving, health and wellness, COVID-19, and love or relationships, respectively. This series will help unfold these issues and highlight resources and solutions with AARP representatives and South Asian subject matter experts.

“AARP is proud to team up with Zee TV for this series to share information and resources with South Asian families and to spark family conversations about caring for our elders,” said Daphne Kwok, AARP Vice President, Office of Diversity, Equity & Inclusion, Asian American & Pacific Islander Audience Strategy.

“AARP and Zee TV have common synergies in celebrating the South Asian intergenerational bonds through effective resources, content, or programming, and we feel that, ‘Growing Up and Older in New Zindagi’ is a step forward in that direction,” says Indrajit Majumdar, Zee TV Executive Vice President, Head of Brand Partnerships, Content & Marketing – Americas. “Our intent is clear: we are here to celebrate, support, and empower the community, and we are excited to collaborate with AARP in presenting this new primetime show.”

WHEN: Premieres Friday, September 9, 2022, at 6:00 p.m. EDT, with new episodes every Friday throughout September
WHERE: Programming will be available on cable television channel Zee TV, with streaming available on YuppTV # # #

About AARP:

AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org or follow @AARP, @AARPadvocates and @AARPAAPI on Facebook and Twitter for more community news and videos. For translated resources, please visit the AARP Chinese website, or our AARP pages in Korean and Vietnamese.

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