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FIFA Games Are Expected To Be Rebranded To A New Name And It Will Be The End Of An Era

FIFA 22 may just be the last football game by Electronic Arts that will use the popular nomenclature as the company is now exploring a complete rebrand. In an official statement, EA hinted that the company is exploring new names for the franchise due to expiring license agreements. 

© EUIPO

“As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games. This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world,” EA said in a statement. 

After the announcement, gaming outlet Polygon did some digging and found that the gaming company has already filed trademarks for a new name. EA filed the trademark registration with both the UK’s Intellectual Property Office and the European Union Intellectual Property office. The filing was done last week according to Polygon and the new name is expected to be “EA Sports FC.”

© EA Sports

It seems like EA’s agreement to use the FIFA license may have come to expiration which could be the reason why the company is exploring new branding for the football franchise. While fans of the FIFA games can expect the series to move forward with similar gameplay and mechanics, they can expect the football games to have a different name from 2023. Since the license with FIFA is just to use the federation’s name for EA’s football game, it might not cause a big change in the overall look and feel of the franchise. 

© EA Sports

This could also mean that we could get FIFA games from different developers such as 2K, Konami or others. FIFA may have opted to license the federation’s name to a different developer or we may not even see a FIFA game anytime in the near future. 

The FIFA series is one of the most successful franchises for EA where the company reported sales of 9 million copies within the first week of release of the latest edition. However, the company has been criticised for the usage of micro-transactions, re-skins and re-releasing the same version of the game on the Nintendo Switch. 

Changing the name of the football game franchise might come as a shock to fans once it is official and it will be interesting to see how players react to the name change. 

Source: Polygon

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