hi INDiA Copyright 2022
Hopes are thus high from the upcoming slate of movies, starting with filmmaker S.S. Rajamouli’s southern magnum opus "Baahubali 2: The Conclusion".
Shah Rukh Khan starrer "Raees", Hrithik Roshan’s "Kaabil", Akshay Kumar’s "Jolly LLB 2" and Varun Dhawan-Alia Bhatt starrer "Badrinath Ki Dulhania" are the four films which have done well in terms of earnings so far.
According to a report prepared by the Federation of Indian Chambers of Commerce and Industry (Ficci) and management consultants KPMG, 2016 was a "mixed bag" for Bollywood, where films had a "disappointing year with a near-flat performance".
So, the Hindi film industry has heaved a collective sigh of relief with the first quarter of 2017.
The clash of "Kaabil" and "Raees" was much talked about, yet the films ended up minting Rs 103.84 crore and Rs 137.51 crore, respectively.
With Aamir Khan’s "Dangal" releasing in late-December, its success story spilled over into 2017, giving the film earnings of Rs 387.38 crore, according to trade insiders.
Shraddha Kapoor and Aditya Roy Kapur’s "Ok Jaanu" minted Rs 23.64 crore and Nawazuddin Siddiqui starrer "Haraamkhor" made Rs 1.34 crore in early January.
"This is a very good and exceptional start. We hope that the trends don’t change. Last time there wasn’t much growth in terms of footfalls. But this year films have done good," film and trade business expert Girish Johar told IANS.
"Jolly LLB 2" (Rs 116.92 crore) entertained the masses in February, and "Badrinath Ki Dulhania" came out as a surprise package in March. The film has minted Rs 107.69 crore and is still running in theatres.
"The response in the first quarter has been good. Contentwise, Bollywood films are doing well," Delhi-based distributor Joginder Mahajan told IANS.
Vijay Singh, CEO, Fox Star Studios, said it has been an "incredible first quarter" for the studio.
"As a studio we are backing differentiated content and the results over the last one year have been very gratifying. We have started 2017 on a very good note," Singh told IANS.
Trade analyst Taran Adarsh pointed out that apart from these four films, none of the other films released in the first quarter has managed to make a mark.
"It’s a good start. It’s better than the previous year, but what happens is that when you have a few hits and more flops, then everything gets back to square one. The ratio of flops continues to be at an all-time high," Adarsh told IANS while talking about the failure of "Rangoon" (Rs 20.68 crore), "Running Shaadi" (Rs 98 lakh) and "Trapped" (Rs 2.29 crore).
Due to the lack of a centralised box-office analytics system, a film’s earnings are based on estimations by trade analysts or given out by producers.